project showcase

Smart BundleUp

"Positioning Schneider Electric as a leader in the Smart and Sustainable home market by developing solutions that balance the needs of builders, homeowners, and the company"

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Overwiew

TimeLine

12 Months

Disciplines

Conversational interface,

UX Design,

Voiceflow

My Role

UX Research & Analysis

Chatbot Development

User Testing

Team Size

A little about the company

Schneider Electric SE is a global leader in energy management, specializing in solutions for homes, buildings, data centers, infrastructure, and industries. By integrating energy technologies, real-time automation, software, and services, Schneider Electric delivers comprehensive solutions to optimize energy usage. One of their upcoming products, the Wiser Home Energy Monitor, is set to revolutionize home energy management with advanced monitoring capabilities.

The story..

The "Smart Bundle Up" project aimed to position Schneider Electric in the smart home market by leveraging its existing energy-monitoring products, such as Wiser Energy and SquareD. The project focused on building strategic partnerships with key stakeholders: electricians and new home builders to drive entry and growth in the smart home sector.

Problem Statement

“How can Schneider Electric penerate the smart and sustainable home market in a way that os mutually beneficial for the company and new home builders?”

Process

MARKET RESEARCH

USER RESEARCH

IDEATE

DESIGN

BUSINESS PLAN

Environment Analysis

The problem statement was broken down into three key aspects: Business, Customer, and Technology. Environmental Analysis was identified as the most effective tool to understand these domains, helping to identify market forces, industry dynamics, macro-economic trends, and key developments in the smart and sustainable home market.

Slide One

Technology Research

Technological research was crucial for developing user-centric, implementable design solutions, while also providing insights into the type of data being collected and displayed by companies in the smart home sector. The technology research focused on:
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• Understanding Smart Hubs and Data Sources
• Analyzing trends shown in competitor products.

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Understanding Smart Hubs

Understanding Data Trends

View full technology research report

Beachhead Market

Beachhead market was determined by considering various factors including the target user group, inclination of the users towards the sustainable power consumption and mandate towards installing solar panels in all newly built homes.

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Through our research we narrowed down on the age group 25 to 44 due to higher inclination towards smart homes. Additionally we identified southern California for the beach head market due to the high population of our target age group and the title 24 Compliance which mandates solar panels.

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22,850

Houses that are provided with construction permits in Southern California which is our beachhead market

100

Houses on average in a community, assuming we plan to launch in one community before expanding to a larger target market

40,000 USD

Of revenue generated in one community by selling Schneider product at a subsidized cost of 400$

User Interviews

Interviews with new home builders and new home owners were conducted to understand the user needs. These interviews were semi-structures. Participants were identified on social media platforms like Linkedln. The findings from user research were represented with the help of Personas.

Crazy 8 Ideation Method

Based on the information gathered, a crazy 8 session was conducted where each member in the team came up with their own solution ideas. These ideas were voted on to determine the design direction.

Final Direction

At the end of ideation, three solutions ideas where picked that were pitched to the client (Schneider Electric).

• Collaboration between Samsung, a big player in the smart home market and Schneider for sustainability
• Private labeling of Schneider Electric products
• Working with production builders instead of custom builders ensuring a larger targetable market while providing a subscription model for Schneider products making the partnership beneficial for the builders as well

The final recommendation of the design team after understanding the needs of the company was to partner with production builders. For the final solution, we combined two of the above solutions: Collaborating with Samsung and production builders.
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End User Dashboard

A mobile interface for homeowners to increase usage

Live tracking of current usage and backup availability

Detailed usage details to find source in case of sudden surge

Cost saving and automation capabilities

New HomeBuilder Dashboard

Incentivizing the new home builder to invest in smart home technology package with no cost to company

Easy access to all maintenance contractors to ensure timely services to home owners

Tracking environmental impact to help with marketing of home builder services

Customer growth to view impact of new system on homeowner satisfaction in their communities

Home Owner Prototype

New Home Builder Prototype

Business Model Canvas

The information on the the final customer segment and the different activities required to provide valuable services to the customer were documented with the help of the Business Model Canvas.